The key driver is allowing users to share what they are consuming, whether it be movies, music or articles. Facebook has recently partnered with the likes of Spotify and Netflix allowing for members to expose their interests in streamed entertainment to their friends.
The latest feature Facebook has sought to implement is to replace users profiles with an audio and visual timeline of their life. Facebook's founder Mark Zuckerberg, demonstrated the new 'timeline' at f8 using his page as an example, by showing pictures of him as a baby and progressing up through his life with the content being organised into years. The update is expected to be rolled out within the next "few weeks".
Unlike Twitter or Google+ which are heavily focused on the exchange of messages between users, Facebook has realized its USP is their content is orientated around allowing people to document their life's history. The latest step is seeing Facebook move away from a purely social sharing site and to expand to become ultimately your life online.
Video: Mark Zuckerberg explains 'Timeline'
Privacy is of an utmost importance to Facebook and they have stressed that members will be able to use the recently simplified privacy controls to manage their content.
That said, are we seeing the beginnings of a similarity from the real world to the virtual world, where market dominance will lead to reduced diversification? In years to come will we only need to use a handful of sites to satisfy our every web need?
1 comments:
that's why this social media is leading one.
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